Apollo.io Pricing in 2026: Per-Seat Cost, Credit Math, and Where the Bill Grows

TL;DR: Apollo.io pricing in 2026 has four plans billed per seat: Free ($0, 900 credits a seat a year), Basic ($49 a seat a month on annual billing, $65 monthly, 30,000 credits a seat a year), Professional ($79 annual, $99 monthly, 48,000 credits) and Organization ($119, annual only, three-seat minimum, 72,000 credits). Every tier prices a credit at about two cents, so upgrading buys more credits and more features, never cheaper data. A verified email costs 1 credit, a phone number 8, and the built-in dialer burns 1 credit every 30 seconds of a call, which is the meter most teams forget to budget. Below: the plan table, what each action costs, credit math for three prospecting styles, the bill at 1 to 10 seats, the five places the invoice grows, and the one question 48,000 credits still cannot answer.

Every Apollo credit costs about two cents. That is true on Basic, true on Professional and true on Organization, and it is the single most useful fact about Apollo pricing that no plan card tells you.

It means the tier you pick decides your features and your monthly allowance, not your unit price. It means a rep who reveals phone numbers spends eight times faster than a rep who reveals emails. And it means a caller using Apollo's dialer for an hour a day spends more credits on talk time than on the contacts they called. Most guides to Apollo.io pricing stop at the plan table. This one gives you the arithmetic for your team: what one contact costs on each plan, how many credits three different prospecting styles burn in a month, and what the bill looks like at one, three, five and ten seats. We build a signal layer that reads a list after Apollo has filled it, so we have a view. It gets one section at the end.

How Much Does Apollo.io Cost in 2026?

Apollo.io costs $0 on the Free plan, $49 a seat a month on Basic, $79 on Professional and $119 on Organization, all on annual billing. Monthly billing raises Basic to $65 and Professional to $99. Organization is annual only and requires at least three seats, which makes $4,284 a year its true entry price. Every paid plan grants a pool of credits upfront for the whole billing cycle.

Prices, allowances and feature gates were read from Apollo's pricing page in a browser on 21 October 2026. The page advertises "save 24%" on annual billing. Worked the other way, monthly billing costs 33% more than annual on Basic and 25% more on Professional.

Two things on that table matter more than they look.

Organization has no monthly option. Toggle the pricing page to monthly billing and Organization shows $149 with "Annual Only" beside it. If you want 12 intent topics, SSO or 8,000 minutes of call recording, you are signing a year for at least three seats. That is the tier where Apollo starts to behave like ZoomInfo's contract model, and the comparison with ZoomInfo is only fair from this tier up.

Credits are per seat, but the pool is shared. Each seat adds its allowance to one team pool, granted in full on day one of the cycle. Three Professional seats on annual billing are 144,000 credits a year that any of the three can spend. That helps a team where one rep calls and two email. It hurts when one heavy user drains the pool in week two, which is why Apollo added per-user caps in the admin settings.

How Apollo Pricing Works: Seats, Credits, and the Cycle

Apollo bills two things. A seat fee, which buys access to the platform and a credit allowance, and credits, which are the currency for everything that touches data. Seats scale with headcount. Credits scale with how you prospect. The seat fee is predictable. The credit spend is where teams get surprised, so it is worth knowing exactly what each action charges.

What one credit buys on Apollo

The per-action rates are on Apollo's pricing page. The dollar column is ours. It divides each plan's annual seat price by its annual credits: Basic lands at $0.0196 a credit, Professional at $0.0198, Organization at $0.0198. Upgrading never makes a credit cheaper. It buys a bigger monthly pool, unlimited daily sends, more mailboxes and more recording minutes.

Two rates on that table deserve a second look. A phone number at 8 credits is the reason phone-heavy teams run out of credits in week three. And the dialer rate is the one almost no Apollo pricing guide counts: a 20-minute connected call costs 40 credits, which is five phone reveals. The international rates are steeper. Third-party guides that have checked the regional dialer table put Europe and APAC at 10 credits a minute, South America at 14 and the Middle East at 28.

The five rules that change the arithmetic

1. Credits expire at the end of every cycle. No rollover, and Apollo's own FAQ says this applies to purchased add-on credits as well. On annual billing the cycle is a year, which is friendlier than it sounds: the full 48,000 is available on day one.
2. Add-on credits are recurring. You buy them with an in-app slider. They are charged immediately and renew every cycle until you drag the slider back to zero. Nothing on the public pricing page lists the per-credit rate.
3. Every seat is on the same plan. You cannot put two reps on Professional and the intern on Basic. The whole account moves to the plan your highest-needs user requires.
4. Downgrades take effect immediately, with no refund. The lower price applies from the next term. Switching from annual to monthly means cancelling and waiting for the annual term to run out.
5. Email reveals are new to the meter. Until the 2026 restructure, Basic carried unlimited email credits and a separate 900-mobile allowance. Supered's record of the change shows how one unified pool replaced that, so email-only teams that remember the old model now pay a credit per address.

Priya runs a three-person outbound team at a Series A logistics startup in Austin. In July she put all three on Professional, monthly billing, because the team might shrink. Her two SDRs emailed and stayed well inside their share of the 12,000-credit monthly pool. Her AE used the dialer. Ninety minutes of connected calls a day, 21 working days, is 3,780 credits a month on talk time alone, before the 8-credit numbers she was dialling. The pool was empty on the 19th of August. Priya's fix was not a bigger plan. It was moving the AE to the team's existing VoIP line and keeping Apollo for data, which cut the September credit spend by more than half.

Want to know which of your Apollo contacts are worth a credit before you spend it? Run a free signal check on the list. Seven days, no card.

Apollo Credit Math by Prospecting Style

The question that decides your Apollo bill is not "how many contacts" but "how do you reach them." Here are three styles, each for one seat in one month, using the pricing-page rates. The contact counts are typical of what one rep works, not a ceiling.

Read the last row twice. A rep who spends an hour a day on connected calls and reveals 150 numbers a week burns more credits than Apollo's top self-serve tier allows for one seat. The pool softens this on a team where others email. On a team where everyone calls, the pool empties for everyone.

What the shortfall costs

Apollo does not publish an add-on credit price. Docket's April 2026 check reported about $0.20 a credit with a 250-credit minimum; other buyers report $0.03 to $0.10 depending on volume. At that range, the phone-first caller's 3,320-credit gap on Professional costs between $100 and $664 a month on top of the $79 seat. The $150-to-$400-a-seat figures that circulate for heavy outbound teams come from exactly this gap.

Compare that with the email-first rep. At 1,250 credits a month they use half of Basic and could not spend 48,000 Professional credits in a year if they tried. The upgrade to Professional buys them unlimited daily sends and more mailboxes, which an email-first rep may need. It does not buy them anything on the credit side.

What one contact costs, by recipe

That table is the fastest way to size a plan. Decide the recipe you run on most contacts, divide the monthly allowance by the credits per contact, and check the result against your list. If you mostly need emails, Apollo is cheap data. If you mostly need phones, every tier runs out faster than the seat price suggests, and the per-contact comparison against Clay shows where a waterfall tool starts to win.

Apollo Pricing by Team Size: 1 to 10 Seats

The seat side of Apollo pricing is easy to model because nothing about it is hidden. These are annual totals on annual billing, before any add-on credits or add-on modules.

On monthly billing the same seats cost more: five Professional seats are $5,940 a year at $99, which is $1,200 more than the annual rate for the flexibility of leaving. If the team is stable, annual billing is the obvious choice. If you are testing Apollo with two people, monthly Basic at $65 a seat is the honest test and the 14-day trial on Basic and Professional comes first.

For context on what a negotiated deal looks like above self-serve, Supered cites Vendr data across 101 Apollo purchases: a median of $19,000 a year, a range of $4,284 to $45,000, around 30% average savings off first quote, and 5% to 10% uplifts at renewal. The $4,284 floor is the three-seat Organization minimum. Everything above it is seats, add-ons and custom credit volumes.

Marcus runs a four-person outbound agency in Denver and resells Apollo data inside client campaigns. In March his team hit the credit wall mid-month on three Professional seats, so he pushed the add-on slider to 10,000 extra credits to finish the campaign. The campaign ended. The slider did not move. The add-on renewed in April, May and June before his bookkeeper asked why the Apollo invoice had tripled. Three months of credits he never used, all expired, because add-on credits do not roll over either. The slider now lives in his end-of-campaign checklist, next to "pause the sequences."

Where the Apollo Bill Grows

Apollo's pricing page is more transparent than most of its competitors. The growth in the bill comes from how the rules combine, not from anything concealed. Five places to watch.

The dialer meter

One credit every 30 seconds sounds small. It is 120 credits an hour. A rep on the phone for two hours of connected time a day uses 5,040 credits a month on calls before revealing a single number, which is more than a Professional seat's monthly share. Teams that call a lot should either budget the dialer as its own line or route calls through a separate phone system and keep Apollo for data. The international dialer compounds this at 10 to 28 credits a minute, and it also needs the Advanced Dialer add-on.

Add-ons that bill per team

Two modules sit outside the seat price. The Advanced Dialer (international calling, parallel and power dialing) is $119 a team a month on annual billing, $149 monthly. The Inbound module runs from $119 (Essentials) to $639 (Max) a team a month on annual billing. Neither is large on its own. Both are easy to leave on after the project that needed them ends.

The monthly premium

Basic monthly is $65 against $49 annual, a 33% premium. Professional is $99 against $79, 25%. Over a year on five Professional seats that is $1,200 for the right to cancel. It is a fair price for a team that is not sure Apollo will stick. It is a tax on a team that already knows.

The same-plan rule

Because every seat sits on the same tier, one rep who needs unlimited daily sends moves the whole team to Professional. One team that needs 12 intent topics moves everyone to Organization and onto an annual contract. Price the plan your most demanding user needs, then multiply by every seat, including the ones that only need Basic.

Downgrades without refunds

A plan or seat downgrade applies immediately and the lower price starts next term. Nothing is refunded for the gap. On annual billing, that means a seat you drop in month four is paid for through month twelve. Size the seat count for the team you will have at month six, not the team you have at signing.

Which Apollo Plan Should You Pick?

The mistake most teams make with Apollo pricing is choosing the tier by features and then discovering the credit pool decides the real cost. Run the prospecting-style table above first. If the credits fit, choose the tier by features. If they do not, the question is not which Apollo plan but whether Apollo is the right place to buy phone numbers at all, and the small-team breakdown prices the alternatives under $100.

When Apollo Is Worth the Price

Apollo is good value in three situations. When you mostly need verified emails, because one credit per address at two cents is close to the cheapest contact data on the market, and the database is large enough for most B2B segments. When you want the database, the sequencer and a dialer in one subscription, because buying those three separately usually costs more than $79 a seat. And when your team is small and stable, because annual Professional for three people is $2,844 a year for a complete outbound stack.

It is poor value in two. When your team lives on the phone, because 8-credit numbers and 2-credit dialer minutes drain every tier and the add-on price is not public. And when you have more contacts than you can work, because another 48,000 credits adds rows to a list that is already too long. Apollo is one of a dozen vendors in the B2B data provider roundup, and the ones that beat it do so on phone accuracy or pooled seats, not on email price.

Already past the credit wall this month? Import the export into a free Getcleed trial and score it before you buy more credits. Seven days, no card.

What 48,000 Credits Still Cannot Tell You

A fully spent Apollo pool gives you a list of people with verified emails and phone numbers and a few enriched fields each. It does not tell you which of them are in the market this quarter. That is a different question, and it is the one that decides reply rates.

Getcleed sits on top of a list like that. It reads public LinkedIn activity for each contact and account, scores every row on buying signals such as a job change, engagement with a competitor's posts, a hiring announcement or a post about the pain you solve, and writes a hook for the ones worth a message. It costs $129 a month, or $99 a month on annual billing, flat, for 1,000 leads analyzed. No per-seat multiplier, no credits, and the current pricing is on one page. It is not a database, so it needs Apollo or a CSV in front of it. The seat-by-seat comparison with Apollo and the database-versus-signal split for the whole category are on their own pages.

Dana leads a five-rep team at a Chicago fintech and was about to add two Professional seats in September to work through a 6,000-contact Apollo export faster. She ran the export through a signal check first. About 9% of the rows had a live signal in the previous 30 days. The team worked those 540 contacts, booked 14 meetings in three weeks, and did not add the seats. The $1,896 a year for two more seats became a $99 line that told the five reps she had who to call first.

Apollo Pricing FAQ

How much does Apollo.io cost per month?

On annual billing, Basic is $49 a seat a month, Professional $79 and Organization $119. On monthly billing, Basic is $65 and Professional $99. Organization is annual only with a three-seat minimum, so its smallest contract is $4,284 a year. The Free plan is $0 with 900 credits a seat a year.

What is an Apollo credit and what does it cost?

A credit is Apollo's currency for data actions. A verified email costs 1 credit, a phone number 8, an enrichment 1 to 8, an AI research run 1, and the US dialer 1 credit per 30 seconds. At list price a credit is about two cents on every paid tier, since each plan's seat price divided by its annual credits lands between $0.0196 and $0.0198.

Do Apollo credits roll over?

No. Credits are granted upfront for the billing cycle and expire at the end of it. Apollo's FAQ states this applies to add-on credits too. On annual billing the cycle is a year, so the full allowance is available from day one and the expiry comes at renewal.

Does Apollo charge per seat?

Yes. Every paid plan is priced per seat per month, and credits are allocated per seat into a shared team pool. All seats on an account must be on the same plan. Organization requires a minimum of three seats.

How much does extra Apollo credit cost?

Apollo does not publish a per-credit add-on rate. You buy more with a slider in the app, and the preview shows the cost. Third-party checks have reported around $0.20 a credit with a 250-credit minimum, and buyers report $0.03 to $0.10 at volume. Add-on credits renew every cycle until you set the slider back to zero.

Is Apollo's annual billing worth it?

If the team is stable, yes. Annual billing is 25% cheaper than monthly on Professional and 33% cheaper on Basic. The trade is that downgrading to monthly requires the annual term to expire, and dropped seats are not refunded. If you are still testing, monthly Basic at $65 is the cheaper mistake.

The Short Version

Apollo pricing in 2026 is a seat fee of $49, $79 or $119 a month on annual billing plus a credit pool that scales with how you prospect. Five things to carry into the decision:

• A credit costs about two cents on every tier. Upgrading buys more credits and features, not cheaper data.
• An email is 1 credit, a phone number 8, a dialer minute 2. Phone-first reps outrun every self-serve tier.
• Organization is annual only and starts at $4,284 for three seats. Monthly billing on the other tiers costs 25% to 33% more.
• Credits and add-on credits both expire, and add-on credits renew until you turn them off.
• No credit pool tells you who is in-market. Score the list first, spend credits on the top 10%, and the Apollo bill shrinks with it.

If you are about to sign, run your own numbers through the prospecting-style table before picking a tier. If you already have the export, run a free signal check on it and find out which rows were worth the credits before you buy any more.