Competitor activity
Asked for an alternative to a competitor
Asked their network for alternatives to their current prospecting tool.
How to use this signal
Source: Public posts and commentsThey are already evaluating a change. Show how your offer addresses the reason they want to switch.
Job changes
Started a new decision-making role
Joined the company and shared plans to rebuild its approach to customer acquisition.
How to use this signal
Source: Profile updates and public postsA new role gives you context. Their stated acquisition priority gives you a specific reason to reach out.
Public conversations
Posted about a problem you solve
Described acquisition costs rising as advertising spend increases.
How to use this signal
Source: Public posts and commentsTheir problem matches your expertise. Start with a useful observation or a focused campaign review.
Public conversations
Asked for an agency recommendation
Asked for an SEO partner after six months of traffic growth brought few enquiries.
How to use this signal
Source: Public recommendation requestsThey have named both the problem and the service they need. Offer a relevant project or content review.
Competitor activity
Commented on a competitor’s case study
Asked how a competing agency reduced acquisition costs for a similar retailer.
How to use this signal
Source: Public comments on relevant contentThe question reveals a specific interest. Connect it to their business before proposing a next step.
Company activity
Announced a new product launch
Opened pre-orders for a new range, with first shipments planned for next month.
How to use this signal
Source: Company announcements and product pagesA defined launch window makes the timing clear. Match your offer to the work the launch creates.
Company activity
Hiring a freelance website designer
Published a brief to bring two company websites under one brand after an acquisition.
How to use this signal
Source: Public job listings and project briefsThere is a defined project and a request for external help. Lead with relevant experience.
Competitor activity
Started following a competing agency
Started following an agency offering services similar to yours.
How to use this signal
Source: LinkedIn activityGetcleed considers the follow alongside their fit and other activity to identify a relevant opening.
Competitor activity
Described a limitation of their current tool
Explained that their current tool cannot handle a workflow their team now needs.
How to use this signal
Source: Public posts and commentsConnect your offer to the missing workflow. Start with how you would solve that specific limitation.
Competitor activity
Questioned a competitor’s pricing
Said the cost of their current provider has risen as their team grows.
How to use this signal
Source: Public posts and commentsShow how costs would work for their team size, without assuming price is their only concern.
Job changes
Appointed a new department leader
Announced a new head of marketing with a remit to build a demand generation team.
How to use this signal
Source: Company leadership announcementsA specific remit gives you a starting point. Offer help with the work they have been hired to do.
Public conversations
Asked how to solve a recurring workflow problem
Asked how other teams qualify inbound enquiries without hours of manual research.
How to use this signal
Source: Public questions and discussionsAnswer the question first, then show how your service or product could remove the repeated work.
Public conversations
Published a brief for an external partner
Shared a project scope, deadline and request for proposals from specialist agencies.
How to use this signal
Source: Public project briefs and requests for proposalsThere is a defined purchase process. Respond to the scope with relevant experience and a clear next step.
Company activity
Raised funding for a stated growth plan
Announced a funding round and plans to expand its sales team into a new region.
How to use this signal
Source: Funding announcementsUse the stated plan to qualify the opportunity. Funding alone does not tell you what they need.
Company activity
Expanding into a new market
Announced a launch in France and began recruiting a local commercial team.
How to use this signal
Source: Company announcements and job listingsOffer something the expansion needs, such as localized content, regional targeting or launch campaigns.
Company activity
Opening a new office or location
Announced a second location with an opening date in six weeks.
How to use this signal
Source: Company announcementsThe date creates a concrete window for launch support, local acquisition or operational services.
Company activity
Hiring several people in the same function
Listed three demand generation roles as part of a new marketing team.
How to use this signal
Source: Public job listingsThe roles reveal what the business is building. Offer support for a clearly stated responsibility or capacity gap.
Company activity
Acquired a company with a different brand
Announced an acquisition and plans to bring two service businesses together.
How to use this signal
Source: Acquisition announcementsLook for specific integration work, such as combining websites or consolidating sales processes.
Social engagement
Asked a question on your post
Commented on your LinkedIn post to ask whether your approach works for a team like theirs.
How to use this signal
Source: Public LinkedIn commentsReply to their question and check the fit before offering a more detailed conversation.
Social engagement
Joined a relevant industry discussion
Asked an industry expert how to measure pipeline generated by content.
How to use this signal
Source: Public LinkedIn and X discussionsThe topic gives you context. A useful answer is a better opening than a generic pitch to everyone who liked the post.
Events
Announced plans to attend an industry event
Posted that they will attend a conference where your target buyers gather.
How to use this signal
Source: Public event postsCheck their business fit and suggest a specific conversation while you are both there.
Events
Asked about a topic discussed at an event
Posted a question about implementing an idea from a conference session.
How to use this signal
Source: Public conference discussionsContinue that discussion with a useful resource or an answer tailored to their business.