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getcleed

Buying signals

Find your reason to reach out.

Explore buying signals, see why they matter, and find the right moment to reach out.

24 of 24 signals

Competitor activity

Asked for an alternative to a competitor

Asked their network for alternatives to their current prospecting tool.

How to use this signalSource: Public posts and comments

They are already evaluating a change. Show how your offer addresses the reason they want to switch.

Job changes

Started a new decision-making role

Joined the company and shared plans to rebuild its approach to customer acquisition.

How to use this signalSource: Profile updates and public posts

A new role gives you context. Their stated acquisition priority gives you a specific reason to reach out.

Public conversations

Posted about a problem you solve

Described acquisition costs rising as advertising spend increases.

How to use this signalSource: Public posts and comments

Their problem matches your expertise. Start with a useful observation or a focused campaign review.

Public conversations

Asked for an agency recommendation

Asked for an SEO partner after six months of traffic growth brought few enquiries.

How to use this signalSource: Public recommendation requests

They have named both the problem and the service they need. Offer a relevant project or content review.

Competitor activity

Commented on a competitor’s case study

Asked how a competing agency reduced acquisition costs for a similar retailer.

How to use this signalSource: Public comments on relevant content

The question reveals a specific interest. Connect it to their business before proposing a next step.

Company activity

Announced a new product launch

Opened pre-orders for a new range, with first shipments planned for next month.

How to use this signalSource: Company announcements and product pages

A defined launch window makes the timing clear. Match your offer to the work the launch creates.

Company activity

Hiring a freelance website designer

Published a brief to bring two company websites under one brand after an acquisition.

How to use this signalSource: Public job listings and project briefs

There is a defined project and a request for external help. Lead with relevant experience.

Competitor activity

Started following a competing agency

Started following an agency offering services similar to yours.

How to use this signalSource: LinkedIn activity

Getcleed considers the follow alongside their fit and other activity to identify a relevant opening.

Competitor activity

Described a limitation of their current tool

Explained that their current tool cannot handle a workflow their team now needs.

How to use this signalSource: Public posts and comments

Connect your offer to the missing workflow. Start with how you would solve that specific limitation.

Competitor activity

Comparing two competing products

Asked their network which of two tools works better for a particular use case.

How to use this signalSource: Public comparison questions

They have a defined shortlist. Explain where your approach fits their stated requirements.

Competitor activity

Questioned a competitor’s pricing

Said the cost of their current provider has risen as their team grows.

How to use this signalSource: Public posts and comments

Show how costs would work for their team size, without assuming price is their only concern.

Job changes

Promoted into a buying role

Announced a promotion to lead a department and shared its next priorities.

How to use this signalSource: Public profile updates and announcements

Match your offer to a priority they named, rather than sending a generic congratulations message.

Job changes

Appointed a new department leader

Announced a new head of marketing with a remit to build a demand generation team.

How to use this signalSource: Company leadership announcements

A specific remit gives you a starting point. Offer help with the work they have been hired to do.

Public conversations

Asked how to solve a recurring workflow problem

Asked how other teams qualify inbound enquiries without hours of manual research.

How to use this signalSource: Public questions and discussions

Answer the question first, then show how your service or product could remove the repeated work.

Public conversations

Published a brief for an external partner

Shared a project scope, deadline and request for proposals from specialist agencies.

How to use this signalSource: Public project briefs and requests for proposals

There is a defined purchase process. Respond to the scope with relevant experience and a clear next step.

Company activity

Raised funding for a stated growth plan

Announced a funding round and plans to expand its sales team into a new region.

How to use this signalSource: Funding announcements

Use the stated plan to qualify the opportunity. Funding alone does not tell you what they need.

Company activity

Expanding into a new market

Announced a launch in France and began recruiting a local commercial team.

How to use this signalSource: Company announcements and job listings

Offer something the expansion needs, such as localized content, regional targeting or launch campaigns.

Company activity

Opening a new office or location

Announced a second location with an opening date in six weeks.

How to use this signalSource: Company announcements

The date creates a concrete window for launch support, local acquisition or operational services.

Company activity

Hiring several people in the same function

Listed three demand generation roles as part of a new marketing team.

How to use this signalSource: Public job listings

The roles reveal what the business is building. Offer support for a clearly stated responsibility or capacity gap.

Company activity

Acquired a company with a different brand

Announced an acquisition and plans to bring two service businesses together.

How to use this signalSource: Acquisition announcements

Look for specific integration work, such as combining websites or consolidating sales processes.

Social engagement

Asked a question on your post

Commented on your LinkedIn post to ask whether your approach works for a team like theirs.

How to use this signalSource: Public LinkedIn comments

Reply to their question and check the fit before offering a more detailed conversation.

Social engagement

Joined a relevant industry discussion

Asked an industry expert how to measure pipeline generated by content.

How to use this signalSource: Public LinkedIn and X discussions

The topic gives you context. A useful answer is a better opening than a generic pitch to everyone who liked the post.

Events

Announced plans to attend an industry event

Posted that they will attend a conference where your target buyers gather.

How to use this signalSource: Public event posts

Check their business fit and suggest a specific conversation while you are both there.

Events

Asked about a topic discussed at an event

Posted a question about implementing an idea from a conference session.

How to use this signalSource: Public conference discussions

Continue that discussion with a useful resource or an answer tailored to their business.