Lusha Pricing in 2026: What One Phone Number Really Costs

TL;DR: Lusha pricing in 2026 runs from a free plan with 40 credits a month to Starter at $49.90, Pro at $69.90 and Premium at $399.90 a month, or 25% less on annual billing, with a custom Scale plan above five users. An email costs one credit and a phone number costs five, so one phone number costs 44 to 62 cents depending on the plan and the billing cycle. Three things no other guide works out: Premium is not cheaper per credit than Pro, the credit slider sells credits for less than the credits already in your plan, and annual billing only beats monthly if you use more than 75% of the credits you paid for. Nine months of monthly Pro cost exactly what twelve months of annual Pro cost. Below: the plan table, the credit rules, what a credit and a number cost by plan, the slider, seat maths, the annual-versus-monthly break-even, Scale contracts, the terms, and how to negotiate.

Lusha publishes its prices. In a category where ZoomInfo and Cognism hide theirs and Seamless just took its page down, that is worth saying first. The question behind every search for Lusha pricing is therefore not "what does it cost" but "what does it cost me, for the thing I reveal, at the rate I reveal it." The pricing page answers the first question. This guide answers the second.

Every price below was read from lusha.com/pricing on 21 October 2026. Every credit rule is quoted from Lusha's own documentation. Where a figure comes from a competitor's blog or a procurement dataset, it says so, with the date. We build a signal layer that reads a list after a tool like Lusha has produced it, so we have a view on where credits get wasted. It gets one section at the end.

How Much Does Lusha Cost in 2026?

Lusha costs $0 for 40 credits a month, $49.90 a month for Starter with 400 credits, $69.90 for Pro with 600 credits and two seats, and $399.90 for Premium with 3,400 credits and five seats. Annual billing cuts each price by 25%. Teams above five users move to Scale, which is quote-only, with reported contracts from $6,000 to about $70,000 a year and a median near $16,000.

Three notes on that table before you lean on it.

The prices and the credit counts are Lusha's. The pricing page lists the four self-serve plans with a credit slider, states "Reveal verified email address – 1 credit" and "Reveal a phone number – 5 credits", and says Scale is for teams "larger than 5 users". It does not state seat counts. The one, two and five figures come from three competitor guides that read the checkout flow in September and October 2026 (Overloop, Zeliq and Emailchaser) and agree with each other. One page-one guide says "up to 5 users" on every self-serve plan. It is wrong about Starter.

Several page-one guides are describing a plan set Lusha retired. You will still find Pro at $29.90 with 250 credits and Premium at $69.90 with 600, and a January 2026 guide lists Pro at $22.45 a user. Those were the 2025 plans. The current Pro is the old Premium's price point with the old Premium's credits and a second seat. Any Lusha pricing guide quoting a $29.90 plan is a year out of date.

What companies pay in practice is the best number. SpendHound, a spend-management vendor tracking 160 Lusha customers, reports an average of $3,700 a year for companies with 50 to 1,000 employees and $57,724 for companies above 1,000, updated 1 October 2026. The SMB average is, almost to the dollar, a Premium annual contract. SMB spend in that sample fell 17% on the year. Lusha's small customers are buying fewer credits, not more.

How Lusha Credits Work

A credit is the unit every number above is priced in, so the rules matter more than the rates. Everything in this section is quoted from Lusha's credit-counting documentation and its 15 October 2026 post on how credits work across surfaces.

One credit for an email, five for a phone, up to six for both

"Reveal email address | 1 credit. Reveal phone number | 5 credits. Reveal email + phone together | Up to 6 credits." That ratio is the whole shape of Lusha pricing. A rep who reveals both for every contact spends six credits a prospect, so a 600-credit Pro month is 100 full contacts. A rep who only ever reveals emails gets 600 contacts from the same plan. The plan you need is set by what you reveal, not by how many people you look up.

The same rates apply everywhere: "1 credit per email" and "5 credits per phone number" on the app, the extension, Workspace, the API, MCP and the Claude and ChatGPT connectors. There is "one credit balance across Workspace, extension, API and MCP", so a rep's extension clicks and an ops person's API script draw from the same pool.

What does not cost a credit

Four things are free, and they change the maths. "Re-view an already-revealed contact | 0 credits", even in a later session. A CSV row that finds no match: "Unmatched row (no data found) | 0 credits". A waterfall lookup that comes back empty: "Waterfall - 'not found' result | 0 credits". And a search, as opposed to a reveal, costs nothing at all. Lusha only charges when it hands you data.

What it does not do is refund data that turns out to be wrong. A phone that rings a reception desk or an email that bounces is five credits or one credit spent and kept. There is no bounce-back policy in the documentation, and reviewers who ask for one are told no. Keep that in mind when you compare Lusha pricing to UpLead, which refunds every bounce.

The meters most guides miss

Three line items in the documentation almost never make it into a Lusha pricing guide.

• Waterfall costs double. When Lusha's own database has no match and the waterfall checks outside sources, a confirmed work email is "2 credits per contact" and a confirmed phone number is "8 credits per contact". The hard-to-find numbers are the expensive ones, and they are the reason most people turn the waterfall on.
• The API charges for nothing. "API request with no results returned | 1 credit (minimum)." A script that queries 1,000 people and finds 300 pays at least 700 credits for the misses, which the extension would have given you free. Bulk API requests are billed at "1 credit per 1–25 results".
• Company profiles and buying groups are metered. A full company profile is one credit, and "Buying Group credit costs apply on every surface - Platform, API, and MCP." A third-party read in May 2026 also puts call recording at eight credits a call. Lusha's documentation does not confirm that figure, so treat it as reported.

Dario is an SDR at a Lisbon logistics-software company on a Starter plan, 400 credits a month, monthly billing. He works phone-first: for every account he opens, he wants the mobile. By the twelfth working day of September 2026 he had revealed 71 phone numbers and nine emails, 364 credits, and his balance read 36. The remaining eight days of the month were email-only. He had not looked up more people than a colleague on email. He had looked up the same number, at five times the price each.

Want to know which of those 71 numbers were worth five credits? Run a free signal check on your last Lusha export before you reveal the next batch. Seven days, no card.

What One Lusha Credit and One Phone Number Cost by Plan

Divide the price by the allowance and the tiers stop meaning what their names suggest. Page-one guides carry the per-number figure. None of them line the tiers up next to each other and notice what the table shows.

Three things fall out of that table.

Premium is not cheaper per credit than Pro. Pro's credit is 11.7 cents monthly and 8.7 cents annual. Premium's is 11.8 and 8.8. You pay $399.90 for 3,400 credits because you need the volume and the five seats, not because the data gets cheaper. This is the same pattern Apollo's tiers show and Clay's Growth tier repeats: upgrading buys more credits and more features, never a better rate. The only places Lusha sells a cheaper credit are the slider and Scale, covered next.

Annual billing is the biggest lever on the page. The 25% discount takes a Pro phone number from 58 cents to 44, which is a larger saving than any tier change. It also comes with a condition that most buyers find out about in month 13, and that condition gets its own section below.

The honest per-number range is 44 to 62 cents. That matches the figure every competitor carries, and it is the right one to compare against Kaspr's 49-cent phone with unlimited emails or Apollo's eight-credit phone. What it leaves out is the waterfall. A hard-to-find number at eight credits on monthly Starter is $1.00, and if your targets are the ones Lusha's own database lacks, that is the price you are paying.

The Credit Slider: Where Lusha Pricing Gets Cheaper

Starter, Pro and Premium are "self-serve with a credit slider". The pricing page does not print the slider's steps, so these are from Emailchaser's read of the checkout on 6 October 2026, and you should confirm them on the page before you buy. Pro runs from 600 to 3,200 credits a month in 200-credit steps, $69.90 to $362.40. Premium runs from 3,400 to 10,000 in the same steps, $399.90 to $977.40. A May 2026 read by Amplemarket had both sliders topping out lower ($174.95 and $659.95 on annual billing), so the ceilings were raised during the year.

Two things to take from that.

Slider credits are cheaper than the credits in your plan. A Premium step is 200 credits for $17.50, which is 8.75 cents a credit against 11.8 cents for the 3,400 you started with. On annual billing the step is about 6.6 cents, the cheapest credit Lusha sells without a sales call. If you are on Premium and running out, push the slider before you look at Scale.

The top of Pro is a worse deal than the bottom of Premium. Pro at 3,200 credits is $362.40 for two seats. Premium at 3,400 is $399.90 for five seats, team management and per-user credit caps. For $37.50 more you get 200 credits, three seats and the admin controls. Any team past about 2,000 credits a month on Pro should price Premium before moving the slider further.

Lusha Pricing by Prospecting Style

Because an email is one credit and a phone is five, the same 100 prospects cost very different amounts depending on how a rep works. Here are three styles, costed per 100 contacts worked, with what each plan supports a month. The dialer-heavy style is where most teams overspend on every credit-based tool.

Read the Premium column with care. The 3,400 credits are pooled, so 680 a seat is the even split, and most teams are not even. One rep who dials all day and four who email is a common shape, and it is the shape Lusha's pooled credits suit best. Premium's per-user caps exist so a manager can stop the dialer draining the pool by the 15th.

The number that should decide your plan is in the credits column. A phone-first rep needs 600 credits for 100 contacts, which is a whole Pro plan for one person's month. An email-first rep gets the same 100 contacts for 150 credits and could run on Starter with room to spare. If you have not measured which one your team is, run a month on the free plan's 40 credits with everyone and look at the usage report before you pick a tier.

What Lusha Costs at One, Two, Five and Ten Seats

Seats are where a Lusha quote grows past the plan price. Free and Starter are one seat. Pro includes two, Premium five. Beyond that, per Emailchaser's October 2026 read, an extra seat is $49.90 a month on Pro and Premium with no credits attached, Pro caps at 10 seats and Premium at 25. Lusha does not publish those seat prices on the pricing page, so confirm them in checkout.

The five-rep row is the one to stare at. Five reps on Pro with three bought seats is $219.60 for 600 credits, which is 120 credits a rep a month, or 24 phone numbers each. The seats are cheap and the credits do not come with them. Premium at $399.90 is $180 more for 2,800 more credits, which is 6.4 cents each, the cheapest marginal credit on the self-serve page. At five reps who reveal anything, Premium is the plan. The Pro-plus-seats shape only works for a team where one person reveals and the others view.

On annual billing the plan prices drop 25%, so Premium for five reps is $3,599.10 a year. That is the SpendHound SMB average, which tells you what most small Lusha customers actually buy.

Renata manages five SDRs at a Manchester recruitment firm. In April 2026 she took Pro and added three seats, because $219.60 looked like less than $399.90. By the second week of each month the pool was empty and the reps were sharing a spreadsheet of numbers they had revealed. In July she moved to Premium on annual billing, set a 600-credit cap per rep, and the pool lasted the month. The bill went from $2,635 a year to $3,599. The cost per phone number went from $1.83 to 44 cents, because the first plan had been paying for seats and not for credits.

Five reps and one credit pool? Score the pool first. A free signal check on the list tells each rep which contacts are worth five credits this week, so the cap lasts to the end of the month.

Annual or Monthly: The Utilization Break-Even

The annual discount is 25%. The condition is in the billing FAQ: on annual plans, "credits do not roll over under any circumstances" and "unused credits are forfeited, even if the subscription is renewed." On monthly plans, "unused credits roll over to the next month, up to 2× your monthly limit." The annual plan is cheaper per credit granted. Whether it is cheaper per credit used depends on one number: how much of the allowance you spend.

The break-even is 75%, which is just the discount turned around: pay three quarters of the price, and you need to use more than three quarters of the credits. Below that, the forfeited credits cost more than the discount saved. The monthly column holds at 11.7 cents down to about 50% utilization because the rollover banks what you do not use, up to double the plan.

There is a second way to see the same thing. Nine months of Pro on monthly billing is $629.10. Twelve months of Pro on annual billing is $629.10. The annual discount is worth exactly three free months, so if your team would switch Lusha off for a quarter, over the summer or between campaigns, the monthly plan costs the same and leaves you the option.

The buyers who should take annual are teams with steady, measured usage above 75%, which in practice means a dialer-driven team with a per-user cap. Everyone else, and every first-year customer who has not measured yet, should buy monthly for six months, read the usage report, and convert to annual with a number in hand. The 14-day cancellation rule in the next section applies either way.

Lusha Scale Pricing: What the Contract Costs

Above five users, Lusha pricing stops being a page and becomes a quote. Scale is annual-only, adds per-user credit limits, a customer success manager and the enterprise security paperwork, and is priced per contract. Two procurement datasets put numbers on it.

Vendr's marketplace page records a median of $15,999 a year across 147 purchases, a range of $6,000 to $70,403, and an average saving of 10.93% off the first quote. Its negotiation notes say teams with ten or more seats or 10,000 or more annual credits see "15–30% off list pricing", that multi-year terms run 15% to 25% lower a year, and that renewals escalate 5% to 10% unless capped. SpendHound's enterprise average of $57,724, from nine customers above 1,000 employees, sits in the top third of that range.

Two things about Scale that the quote will not volunteer.

The per-credit rate is where the discount lives. Competitor guides report Scale credits at "50%-plus off" the self-serve rate, which would put a credit near four to five cents and a phone number near 22 to 25. Lusha publishes none of that. If a $16,000 quote comes with 300,000 credits, you are at 5.3 cents and the discount is real. If it comes with 120,000, you are at 13 cents and paying self-serve rates for a success manager. Ask for the credit count before the price.

There is a fair-use ceiling. A January 2026 guide by FullEnrich reports a fair-usage policy on Scale of about 2,000 email reveals a user a month, with throttling above it and bulk reveals capped at 1,000 contacts a batch. That is a third-party claim and the number may have moved. The point is that "custom credits" on a Scale order form is not "unlimited", and a ten-rep team that plans on 5,000 reveals a seat should get the ceiling in writing.

The Contract: Auto-Renew, 14 Days, No Refunds, and the Promo Clause

Everything above is the price of the product. This is the price of the terms, and it explains most of Lusha's review score.

Lusha's terms and conditions, version September 2026, say four things plainly. The plan "will automatically renew" at the end of each term "for a renewal period equal in time to the original subscription period", at "the then-current pricing structure". To stop that, "the cancellation request should be made at least fourteen (14) days prior to the expiration of the then-current service period." And: "all payments under these Terms are non-refundable."

The fourth clause is the one nobody quotes. "If you received a discount or promotional offer, Lusha shall have the right to automatically and without notice renew your Plan at the full, and then-applicable Fee." Zeliq's 9 October 2026 read of the checkout saw Premium offered at $259.95 a month on annual billing, a promotional rate under the $299.95 list. Under this clause, a team that takes that offer can renew at $299.95, or at whatever the list is in twelve months, with no notice. The promo is a first-year price. Read it as one.

The reviews describe the window in practice. Lusha holds a 1.2 out of 5 on Trustpilot across 782 reviews, 57% of them one star. On 5 August 2026 one reviewer wrote that their card "was charged over $400 for an auto-renewal subscription". On 19 August another, who cancelled, found their accumulated credits "reduced to just 40 without this being made clear beforehand", which is the downgrade rule: stored credits reset to the free allowance the moment a paid plan ends. On 11 June: "They take your unused credits that you paid for." That is the annual forfeiture rule, read by someone who found out in month 13. G2 reviewers, who are mostly active users rating the extension, score Lusha far higher. Both populations are telling the truth about the part of the product they met.

The practical rule for any Lusha pricing decision: put the renewal date and the 14-day cutoff in a calendar the day you sign, spend the annual credits down before the anniversary because they will not survive it, and if you take a promotional rate, write down the list price you will renew at.

How to Negotiate Lusha Pricing

Self-serve plans are not negotiable, which is most of the market. Scale is, and the levers are documented. Here is a sequence with numbers in it.

1. Measure before you call. Run the team on monthly Pro or Premium for a quarter and export the usage report. A quote built on "we think about 5,000 a month" is a quote built on the rep's number, not yours.
2. Ask for credits before price. The discount on Scale is in the per-credit rate. Get the credit count, divide, and compare to the 8.8 cents you can get on Premium annual without a call. Under six cents is a real Scale discount. Above eight is not.
3. Say $16,000 out loud. Vendr's median across 147 purchases is the anchor. A rep who hears a real number prices differently from one who hears "what does it cost?"
4. Use the seat and credit bands. Ten seats or 10,000 annual credits is where Vendr sees 15% to 30% off. If you are at eight seats, ask what ten would cost and see whether the per-seat rate drops below your current one.
5. Cap the escalator. Renewals rise 5% to 10% a year by default. Ask for a flat renewal or a 3% cap on the order form.
6. Get the fair-use number in writing. "Custom credits" plus an unwritten 2,000-reveal ceiling is a smaller plan than it looks. The ceiling belongs on the order form next to the credit count.
7. Strike the promo-renewal clause for your contract. If you are given a first-year discount, ask that the renewal be at the discounted rate or at a stated figure. The master terms let Lusha renew at full list without notice; your order form can say otherwise.
8. Time it to the quarter and name the alternative. Vendr reports 10% to 20% better terms at quarter end. Five Apollo Professional seats are $4,740 a year with 48,000 credits a seat and an eight-credit phone; the Apollo credit meter is on its own page. A rep who knows you have that quote prices Scale against it.

Do all eight and a $20,000 quote with an unwritten ceiling lands between $15,000 and $17,000 with the credit count, the ceiling and the renewal rate on the order form. That is still an annual contract. It is a better one.

Which Lusha Plan Should You Pick?

The mistake most teams make with Lusha pricing is buying seats instead of credits. Pro plus three seats looks like a five-person plan and is a two-person credit pool with three spectators. If three or more people reveal, Premium is the plan, and the Lusha alternatives page is the place to check whether a per-seat tool like Kaspr beats it for your reveal mix.

When Lusha Is Worth the Price

Lusha is worth its price in three situations. When a team's reveals are mostly email, because a one-credit email at nine to 12 cents is competitive with anything in the category and the five-credit phone never bites. When one person dials and several people view, because pooled credits plus free re-views are built for exactly that shape. And when the team's usage is steady enough to clear 75% of an annual allowance, because 44 cents a phone number on Premium annual is a fair price for an 86%-accurate mobile with a compliant data trail behind it.

It is poor value in two. When a phone-first rep buys Starter, because 400 credits is 80 phone numbers and the month ends on the 12th. And when a team buys annual on a guess, because the forfeiture rule turns every unused credit into a surcharge on the ones you did use.

Ayo runs a two-person outbound agency in Austin. In January 2026 he bought Premium annual for the 25% discount, 40,800 credits, $3,599.10 paid up front. Client work was heavy through April and quiet through August. On 14 January 2027 he will have used about 22,000 credits, which is 54% of the pool. At that utilization his real cost was 16.4 cents a credit and 82 cents a phone number, against $2,799 for the seven monthly months he was busy, which with the rollover would have covered the same 22,000 credits at 12.7 cents each. The discount cost him about $800. He is converting to monthly at the renewal, 14 days before, with the date in his calendar.

What 7,200 Credits Cannot Tell You

A Pro year is 7,200 credits, which is 1,200 full contacts with email and phone. It does not say which 60 of them are in the market this quarter. Lusha's signals feature flags job changes and funding at the company level. It does not say which VP posted last week about the problem you solve, or which director has started reacting to a competitor's content.

Getcleed sits on top of a list like that. It takes the export, from Lusha, Apollo or a CSV, reads the public LinkedIn activity of every person on it, and scores each row from 0 to 100 on buying signals: a job change, engagement with a competitor's post, a hiring announcement, a post about the pain you sell into. It writes a hook for the ones worth a message and rescores the list every night. It costs $129 a month, or $99 a month on annual billing, flat, for 1,000 leads analyzed, and the current pricing is on one page. No seats, no credit meter, no forfeiture. It is not a database, so it needs Lusha or something like it in front of it. The database-versus-signal split and the seat-by-seat comparison against Apollo are on their own pages.

The order matters for the credit bill. On a 400-contact list, the 95-5 rule says 20 to 32 people are showing a signal in a given week. Score first, then reveal those 32 phone numbers for 160 credits. Reveal first, and the same 400 contacts cost 2,400 credits, four Pro months, to find the same 32 people.

Priya leads a four-rep team at a Denver fintech on Premium annual, about $3,600 a year. In September 2026 the team had 1,900 credits left for the month and a 1,200-contact list for a Q4 push. She scored the list before anyone revealed. About 7% of rows, 86 people, had a live signal in the previous 30 days. The reps revealed those 86 with email and phone, 516 credits, and booked 11 meetings in three weeks. The other 1,100 contacts stayed unrevealed, 6,600 credits that would have been spent on people who were not ready. The $99 a month decided which five credits to spend, and the Premium pool lasted the quarter.

Lusha Pricing FAQ

How much does Lusha cost per month?

Lusha costs $49.90 a month for Starter with 400 credits and one seat, $69.90 for Pro with 600 credits and two seats, and $399.90 for Premium with 3,400 credits and five seats. On annual billing those fall to $37.45, $52.45 and $299.95 a month. A free plan gives 40 credits a month. Scale, for more than five users, is quote-only with a reported median of $15,999 a year.

How much does a phone number cost on Lusha?

A phone number is five credits, so it costs 62 cents on monthly Starter, 58 on monthly Pro, 59 on monthly Premium, and 44 to 47 cents on annual billing. A number found through the waterfall costs eight credits, up to $1.00. An email is one credit, nine to 12.5 cents.

Does Lusha have a free plan?

Yes. The free plan gives one user 40 credits a month, the browser extension, basic prospecting and the CRM integrations, with no card. That is 40 emails, or eight phone numbers, or a mix. When a paid plan is cancelled or downgraded, stored credits reset to this 40.

Do Lusha credits roll over?

On monthly plans, yes, up to twice the monthly limit. On annual plans, no: Lusha's billing FAQ says annual credits "do not roll over under any circumstances" and "are forfeited, even if the subscription is renewed." That rule is why annual billing only beats monthly if you use more than 75% of the credits.

How much does the Lusha Scale plan cost?

Lusha publishes no Scale price. Vendr records a median of $15,999 a year across 147 purchases, with contracts from $6,000 to $70,403 and an average 10.93% saving off the first quote. SpendHound's average for companies above 1,000 employees is $57,724. Scale is annual-only and reportedly carries a fair-use ceiling of around 2,000 reveals a user a month.

Can you cancel Lusha?

Yes, at any time, and access runs to the end of the paid period. To stop the automatic renewal, the request must be made at least 14 days before the current term ends. All payments are non-refundable, and if the plan was bought at a promotional rate, the terms allow Lusha to renew it at full list price without notice.

The Short Version

Lusha pricing in 2026 is a free plan, three self-serve plans at $49.90, $69.90 and $399.90 a month or 25% less annually, a credit slider on each, and a quote-only Scale plan above five users. Six things to carry into the decision:

• A phone number is five credits and costs 44 to 62 cents. An email is one credit. Price the plan by what you reveal, not by how many people you look up.
• Premium is not cheaper per credit than Pro. The cheaper credits are on the slider, at 8.75 cents a step on Premium, and on Scale, if the credit count on the quote says so.
• Buy credits, not seats. Five reps on Pro plus three seats is $219.60 for 600 credits. Premium is $399.90 for 3,400.
• Annual only wins above 75% utilization. Nine monthly months cost exactly one annual year, so a team that pauses for a quarter loses nothing by paying monthly.
• Unused annual credits are forfeited, cancellation needs 14 days, payments are non-refundable, and a promotional rate can renew at full list without notice.
• The SMB average is $3,700 a year, which is a Premium annual contract. The Scale median is $15,999. Anchor on those.

If you are about to pick a plan, spend a month on the free 40 credits with the whole team and read the usage report before you choose. If you already have the export, run a free signal check on it and find out which rows were worth five credits before you spend the next 600.